Why don't we have buyers' guides for higher education?

USA Today reports on DoEd Spelling's concerns about picking a college for a child. There's loads of information on the ammenities and social life, but almost nothing on how successful the school is on helping students learn, graduate, and get good jobs or graduate school placements.

This concern suggests that parents are going to expect value-added assessment from colleges and universities at some point. Indeed, there are some suggestions that congress may step in and require this.

Chris